Misurata Freezone
We Rise with the Economy of the Nation and Create Opportunities for Employment

The Beginning of a Vision: From Ambition to Reality
When North Africa Bitumen launched its operations in Misrata Free Zone, it was driven by more than just commercial plans—it carried a vision to revolutionize the bitumen trade in Libya. The journey was not without challenges, but with determination and strategic planning, the company quickly positioned itself as a market leader, operating with confidence and efficiency.

Strategic Expansion: Leading the Bitumen Market in Libya and Africa
From the very beginning, North Africa Bitumen set new standards for quality and efficiency, ensuring direct sourcing from top refining companies and seamless delivery through its dedicated fleet of vessels. However, the company’s vision extended far beyond Libya, expanding its presence to over 40 African countries, supported by a robust logistics network that enables swift distribution and reliable access to key markets

Misrata Free Zone: A Gateway to Sustainable Growth
Establishing operations in Misrata Free Zone was a strategic leap, unlocking unparalleled advantages in logistics, investment, and trade. With its efficient investment framework, world-class infrastructure, and prime geographic location, the Free Zone has streamlined operations and positioned businesses for long-term success.

A Future of Endless Possibilities
With the growing demand in Libya, North Africa Bitumen is set to expand production, enhance services, and develop innovative solutions that cater to local and regional needs. The company remains committed to quality and efficiency, with one clear goal: to be the foremost name in bitumen supply across Libya and Africa.

• Phone: 0913166760
• E-mail: Northafrica2023@gmail.com

Seizing the Right Opportunity
GOODWILL, a Chinese company specializing in ceramics and sanitary ware, recognized Libya as an emerging market with immense potential. With a clear vision for expansion, the company launched Al Sharq, determined to bring high-quality products to the region. Selecting Misurata Free Zone as its base was a strategic decision, leveraging the Zone’s advanced infrastructure and streamlined registration process.

Overcoming Challenges, Driving Efficiency
Establishing operations in 2023 brought excitement and optimism, yet the journey was not without hurdles. Import and export complexities posed early challenges, requiring strong coordination with local logistics teams. However, with strong support from the investment department, structured meetings provided the foundation for problem-solving and workflow optimization.

Strategic Partnerships for Growth
Over time, Al Sharq strategically developed strong partnerships with global logistics companies, including Maersk and MSC, to enhance efficiency and support business growth.

A Milestone in Regional Manufacturing
A defining moment in Al Sharq’s journey came with the inauguration of its ceramics manufacturing facility in Misrata’s industrial zone, in collaboration with GOODWILL Uganda Ceramics. As the largest factory of its kind in North Africa, the facility meets growing domestic demand, reduces reliance on imports, strengthens economic stability, and generates extensive employment opportunities.

Looking Ahead: Expanding the Vision
Al Sharq continues to build on its success with ambitious plans for future expansion in the Misurata Free Zone. Its story exemplifies innovation, resilience, and strategic foresight, proving that bold decisions and unwavering determination can lead to remarkable success in a competitive market.

• Phone: 0910077510
• E-mail: wanghaixiong@wangkaggroup.com

Toyota’s journey in the Misurata Free Zone is a testament to visionary planning and unwavering commitment to growth. Recognizing the Free Zone’s unparalleled advantages, the company set out to strengthen its foothold in the Libyan market. This strategic move was driven by a goal to seamlessly integrate global standards with efficient, customer-focused operations.

Leveraging World-Class Infrastructure
The Misurata Free Zone provided Toyota with a solid foundation for its success. Equipped with advanced infrastructure and secure facilities, the Zone proved instrumental in supporting the company’s ambitious logistics framework. The proximity to Misrata Port provided a significant advantage, enabling the faster distribution of vehicles and parts to customers across Libya.

Overcoming Challenges, Driving Innovation
Toyota’s early challenges, including navigating local regulations and establishing operations that met global benchmarks, could have been roadblocks. Instead, the company turned these into opportunities. With active support and collaboration from the MFZ management, Toyota overcame these hurdles and launched an operational model that prioritized efficiency and compliance.

Making a Difference Beyond Business
Toyota’s commitment goes beyond commercial success. Through its "Discover Your Talent" initiative, the company has positively impacted the lives of 594 young Libyans, providing them with training and job opportunities that empower local communities. This initiative not only highlights Toyota’s dedication to social responsibility but also enriches the pool of talent supporting its growing network of dealers.

A Model for Success
Toyota Libya’s success in the Misurata Free Zone is not only a testament to the company’s vision and ambition but also a clear demonstration of the Free Zone’s ability to foster a competitive and supportive environment, one that enables global businesses to achieve their goals and accelerate growth.

• Phone: +218 91-2100899
• E-mail: Info@toyota.ly